Igloo Relaunches a Fan Favorite Cooler for Summer 2019
KATY, Texas–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/1992inspired?src=hash” target=”_blank”gt;#1992inspiredlt;/agt;–After digging back into the 90’s vault and just in time for summer,
Igloo announced they will bring back the popular Picnic Cooler today.
The epic #IglooThrowbackCollection is now available at http://www.igloocoolers.com/pages/throwback-collection
Committed to the authenticity of the original Igloo Picnic Cooler, the
re-release features the same style, size, and color as the original –
and the new offering is made in the same factory in Katy, TX.
“When we decided to re-release the Picnic Cooler we thought the only way
to do it was to stay true to our roots and relaunch with the same
colors, on the same machines, and in the same factory in Katy, Texas,”
stated VP, Marketing of Igloo, Brad Blankinship. “Additionally, selling
at Urban Outfitters allows us to bridge the gap of generations – those
who shop there will be able to take a trip back down memory lane and
purchase a cooler many of them likely took on road trips with their
families when they were kids.”
The Igloo Picnic cooler is a colorful take on a classic, that offers
nostalgic functionality with vivid hues. The cooler features a
hinge-open lid with dual carrying handles and pebbled texture top. It is
the perfect addition for sitting beachside, hanging at the pool or
planning the perfect picnic with friends and family. In addition to the
Picnic Cooler, Igloo is rounding out their “Throwback Collection” with a
Playmate Mini and ½ Gallon Sport Jug in matching colors.
Born from a modest metalworking shop back in 1947, Igloo has been
instrumental in redefining how we live, work and play. What began with
bringing clean water to the worksite quickly moved into
super-functional, best in class ice chests. Igloo products made the
family outdoor recreation movement of the 20th century possible.
Suddenly, taking your kids camping on the weekend became easy and
cross-country road trips became a summer vacation staple.
As we approach our next century, Igloo is 1500 employees strong. We are
proud to call—a 1.8 million square-foot, three-building facility
in—Katy, Texas home. With more than 500 products sold at thousands of
retailers around the globe, we can confidently call ourselves the number
one cooler manufacturer in the world.
And through it all we haven’t lost sight of our original goal—to create
products that enable the pursuit of happiness (however you define it).
That’s why we’re still working hard every day to innovate, create, and
make it easier for you to get out, work hard and play even harder.